POWERBOAT AND RIB SHOW sponsored by SUZUKI - Postponed Until 2014

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The Powerboat & RIB show represents a completely fresh opportunity for the UK boating industry. The show’s concept is unlike any other marine orientated show, breaking the traditional format, the whole focus of this event is to take the show to the people. In the case of Portsmouth’s Gunwharf Quays, the permanent location of the Powerboat & RIB Show, this means that besides providing a genuinely worthwhile event for existing boating enthusiasts, the show and its sponsors benefit from the huge numbers of public visiting the site over the course of the three day show. Being the  UK’s number one waterside retail and leisure complex, some nine million people visit Gunwharf Quays each year and over the course of the three days in late spring when the boat show is held, some 80,000 people are therefore in attendance. A ticket-free and open event, The Powerboat & RIB Show offers its high-quality visitorship a unique and unrestricted opportunity of experiencing what powerboating is truly all about. This is thanks largely to the special dispensations afforded the show by The Queen’s Harbour Master’s office who have created a means of allowing all event craft direct and efficient access to and from the open waters of the Solent. This results in The Powerboat & RIB Show being the only event in the UK that affords the public the genuine opportunity of getting out to sea aboard all of the craft exhibited within the show’s event marina. These boats range from high-performance, through to cabin cruisers, all-weather craft, high-end luxury vessels as well as entry level boats. Ashore, in every key zone of the Gunwharf Quays site, high-class exhibits and displays are carefully located to provide the visitor with the complete show experience. Benefiting from the superb amenities and attractions that Gunwharf Quays offer, whether it be waterside dining and drinking or shopping in the multitude of top name brand outlets, there is a huge amount to ensure that visitors to the show are given an unforgettable experience. Such was the success of the inaugural show in May 2012, that leading figures within the marine industry as well members of the press where quoted as saying that The Powerboat & RIB Show has the potential to rival the largest event of its kind anywhere in the UK. A show which has now already proved it has the power to effectively introduce the thrill of modern boating and watersports to a whole new audience as well as the wider media via television, radio, print and digital technology.

Powerboat & RIB Show 2012 PR Report.

Marketing Firm

Carswell Gould (CG) was appointed by the organisers of The Powerboat & RIB Show to use PR and social media to launch the new show and promote it regionally and nationally to ensure a high volume of visitors to the show throughout May 11 to 13.

Tactics and results

Press releases

CG regularly distributed press releases to a wide range of media throughout the campaign. Media targeted included local, regional, national and trade online, print and broadcast.

The result was regular, sustained and positive coverage across a wide range of publications throughout the campaign.

Distribution of the releases resulted in over 80 pieces of coverage over the five month campaign with a total EEV (Estimated Editorial Value) of £362,220 and growing.

Examples of online, print and broadcast media where coverage was achieved included:

•All at Sea

•IBI

•Boating Business

•Motorboats & Yachting

•The Portsmouth News

•BBC Radio Solent H20 Show

*Powerboat & RIB Magazine

*All At Sea

•Jack FM

•Heart FM

•Wave 105 FM

•The Southern Daily Echo

Radio partner

CG negotiated a deal with Jack FM to be the radio partner for the show. The station was chosen due to its listener profile being on target with potential show visitors and its reach linking geographically to the show’s target audience - from Poole to the other side of Chichester.

The partnership resulted in heavy promotion of the show on the station, what’s on mentions, news bulletins and a slot on the show on the Saturday morning.

In addition, Jack FM’s attendance at the event gave exhibitors the chance to be interviewed live in Gunwharf Quays’ central square about their products.

Social engagement

CG targeted potential visitors via Twitter and Facebook.

As well as promoting the show to an online audience, it gave exhibitors the opportunity to promote their products and services to this growing community in advance of the show.

Media relations

CG worked to develop strong relationships with key media such as The Portsmouth News and BBC Radio Solent’s H20 Show (marine focused).

This resulted in sustained coverage of the show throughout the campaign and also saw The Portsmouth News send reporters and photographers to the event throughout the weekend. In total, there were 17 stories within the Portsmouth News about the show. BBC Radio Solent’s H20 Show also ran a live broadcast from the show on the first evening, opening up potential visitors for the rest of the weekend.

Results overview

•More than 70 pieces of media coverage about the show in the lead up to and during the event.

•75,700 visitors to the show venue over the three days, with just below 7000 people visiting the marina pontoons.

•Increase in size of social media communities and a wider platform to start from next year.

•Social media activity allowed exhibitors to promote their products to potential visitors ahead of the show.

•An increase in interaction from social media users regarding the show this year.

•Strong relationships forged with key media, resulting in a higher level of coverage and key contacts for next year.powerboat show coverage

 

News

The weather was fair and the sun shone down brilliantly on the crowds attending the inaugural Suzuki sponsored, Powerboat & RIB Show, staged in Portsmouth’s Gunwharf Quays retail and leisure complex.

A total number of 75,700 people visited Gunwharf Quays over the course of the three days, (Friday: 20,800, Saturday: 31,700 Sunday: 23,200,) whereupon visitors not only found all manner of marine exhibits throughout the various boulevards and walkways but also some 7000 visited the event pontoons, with many taking up the opportunity of getting out on the water aboard the many exhibits afloat.

The queues of people wanting to avail themselves of the Suzuki RIB Experience were such that the company stated they could have doubled their capacity and still not been able to keep pace with public demand. Sales and serious enquiries of boats were encouraging too with companies such as Ribquest, X-Pro Defender, Coastal-Pro, Ribeye, C-Fury, Arctic Blue, Excel, Landau Marine and Raymarine all being amongst those reporting healthy commerce over the course of the three day show.

“We see Gunwharf Quays as being the UK’s premier waterside leisure complex and hence, with 9.5 million people streaming through its gates each year, it affords an unrivalled opportunity for the marine industry to meet new people”, states Hugo Montgomery-Swan, PBR Show Organiser and MD. “Traditional boat shows are continuing to suffer in the UK and it is the growing view of many that the old show model no longer is effective at introducing fresh faces into the fold. Our business plan is therefore all about taking the show to the people whilst at the same time providing a worthwhile and valuable show for those who are already keen boating enthusiasts and serious buyers. We have to introduce new people into boating and we believe this open format with its free entry, set within a high volume, high quality, public orientated venue such as Gunwharf Quays, is the way forward”.

The overwhelming feedback resulting from the Powerboat & RIB Show was that this is a national event of huge potential and already plans are afoot for a show with even more features and an even greater exhibitor list in 2013.

News

Twenty-seven-year-old leukaemia survivor Oliver Rofix is all set to begin his fundraising activities in aid of the Teenage Cancer Trust at the Suzuki-sponsored Powerboat & RIB Show, Gunwharf Quays, Portsmouth, from 11-13 May 2012.

In advance of his new challenge – ‘Jolly Olly’s RIB Quest’, which will commence in May 2013 – Olly is on a mission to visit as many high profile marine events as possible to raise awareness for his cause.

Olly’s 2013 challenge will see the Suffolk-based sailor circumnavigate the entire UK and outer islands in a Rigid Inflatable Boat – a journey which will see him complete 45 individually sponsored legs, travel over 3000 miles and visit some of the most remote parts of the British Isles, all in aid of the Teenage Cancer Trust. The 2013 event follows on from Olly’s 2011 journey around the UK in his 18ft sailing boat ‘Jolly Olly’ – an eight-month adventure planned while he was recovering from the life-saving bone marrow transplant that took place just days after his 21st birthday.

Asked why he had chosen the Powerboat & RIB Show to launch the run-up to his 2013 event, Olly explained: “It’s an exciting new show that opens up the marine world to the general public at a fantastic location – it is expected that over 80,000 people will attend this free show, so it will be the perfect platform to tell my story, raise awareness of the incredible work the charity does, whilst fundraising for a great cause. I’m very grateful to show organiser Hugo Montgomery-Swan and his team for sponsoring my space there.”

Show visitors will get a first glimpse of Olly’s new Cabin RIB, sponsored by Ribquest, which will be used throughout his round-UK challenge. However, as Olly is going to have an active input into the interior design of the cabin which will be his home for four months next year, the RIB will not be fully completed until after the weekend’s event. Olly explained: “Being involved in the RIB layout adds to the adventure; I’m very excited about seeing the RIB for the first time and it will be great to see what I am going to be living on throughout my challenge.”

More information on Jolly Olly’s RIB Quest 2013, plus details on how to donate funds or sponsor Olly, can be found at www.ollysribquest.com

News

 

SOME of the biggest names in the marine industry have signed up to appear at the Powerboat and RIB Show sponsored by Suzuki in Portsmouth this May.

Raymarine, Garmin, Yamaha, Ribeye and Navico are just some of the brands that have confirmed their attendance, along with Suzuki, which will have a strong presence on land and on the water.

Among the powerboat and RIB manufacturers exhibiting craft at the Powerboat and RIB Show at Gunwharf Quays from May 11 to 13 will be Ribquest, X-Pro Defender, Skua, Ribeye, Piranha RIBs, Shakespeare Boats, C-Fury, Arctic Blue, Hysucat, Azure RIBs, Brig RIBs and Parker RIBs.

Some of the companies representing the electronics market will include Raymarine, Garmin, Icom and Navico.

The show will also see exhibitors from overseas setting up shop, including Arctic Blue from Norway, Paragon/Nimbus from Scandinavia and Vector Marine from North America.

Others already confirmed for the event also include You Boat Chandlers, RIB Shack Marine, Vector Marine, EP Barrus, MRL, Wolf Rock Marine, Landau Marine, Coastal Pro and Advanced Policing Skills.

Organiser, Hugo Montgomery-Swan, said: “What is clear already is that this year’s show will have a wide range of exhibitors selling not just RIBs and powerboats but also many of the other vital associated products. This will make for a very well-rounded show for visitors, who will be able to pick up everything they need to start the spring season in one place.”

More than 80,000 people are expected to attend the Powerboat and RIB Show, which is free to visit for the first time in its new venue this year.

The family-friendly event, sponsored by Suzuki, will provide plenty to see and do - including the chance to get out on the water and experience free powerboat rides in the Solent courtesy of Suzuki the show's title sponsor.

Disability sports ambassador Geoff Holt MBE’s new 9m Cheetah catamaran powered by two Suzuki 300hp outboards will be on show at the event. Wetwheels is Geoff’s latest project which enables fellow wheelchair users to get out on the water for a powerboat experience.

Visitors will be able to trial boats for sale at the marina and take advantage of the outlet shopping, restaurants and entertainment venues that Gunwharf Quays has to offer.

Exhibitor space is still available for the Powerboat and RIB Show and any companies interested in booking a stand should contact the Powerboat and RIB Show on 01884 266100.

 

News

 

Suzuki is motoring into 2012 with the announcement of its sponsorship of The Powerboat and RIB Show.

The free-to-visit event, which will be held at Gunwharf Quays in Portsmouth from May 11 to 13, is expected to attract more than 80,000 people. Among the attractions will be a wide selection of RIBs, powerboats and associated products for sale, the opportunity to trial boats on the open water and free Suzuki RIB rides.

Gareth Lumsdaine, Sales and Marketing Manager for Suzuki GB’s Marine Division, said:

“Suzuki is proud to sponsor The Powerboat and RIB Show in this very exciting year of change and we are looking forward to a great show. It has always been a fantastic event and fits perfectly with our exhibition strategy of focusing on shows where customers can get out on the water and try our range of lightweight and fuel-efficient four stroke outboard motors.”

Organiser, Hugo Montgomery-Swan, added: “I am delighted to have such a great name like Suzuki affiliated with the show. Its support of the marine industry is to be commended and I know The Powerboat and RIB Show, with its tens of thousands of expected visitors, will provide real return on Suzuki’s sponsorship.”

Suzuki will have a major presence at the show including the Suzuki RIB Experience, which will offer free RIB rides to show visitors. Amongst the Suzuki powered boats will also be Wetwheels, which is a 9m Cheetah catamaran powered by two Suzuki 300hp outboards. Wetheels is the latest project by disabled sailor Geoff Holt MBE and will enable fellow wheelchair users to get out on the water for a powerboat experience as well.

Exhibitor space is still available for The Powerboat and RIB Show and any companies interested in booking a stand should contact The Powerboat and RIB Show on 01884 266100.

 

News

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News

Media reach report for the Suzuki Sponsored Powerboat & RIB Show.

Media reach report for the Suzuki Sponsored Powerboat & RIB Show.
The Powerboat & RIB show represents a completely fresh opportunity for the UK boating industry. The show’s concept is unlike any other marine orientated show, breaking the traditional format, the...

New Show Format Proves a Winner!

The weather was fair and the sun shone down brilliantly on the crowds attending the inaugural Suzuki sponsored, Powerboat & RIB Show, staged in Portsmouth’s Gunwharf Quays retail and leisure complex. A...

CANCER SURVIVOR OLIVER ROFIX TO LAUNCH NEXT ROUND-UK CHALLENGE AT THE ALL-NEW POWERBOAT & RIB SHOW

Twenty-seven-year-old leukaemia survivor Oliver Rofix is all set to begin his fundraising activities in aid of the Teenage Cancer Trust at the Suzuki-sponsored Powerboat & RIB Show, Gunwharf Quays,...
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