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The new show and its premier waterside location offers the most exciting opportunity in many years for the marine industry. This is for the reason that the location itself attracts some 80,000 to 100,000 members of the public over the course of a three day period in May. Without any restrictions as regarding access to the landside exhibits and the event marina, the public will be free to experience all that the show has to offer without charge or hindrance. As many in the marine business agree, more than all else, the marine leisure world cries out to be exposed to new and fresh audiences – this is essential to growth. For too long, the traditional UK boat show model, has been attracting an ever shrinking audience of ‘die-hards’ and not enough ‘new-blood’. The Powerboat & RIB Show therefore takes the show to the people – all 80,000 plus of them and in the finest waterside retail and leisure setting the UK possesses! Exhibitors will enjoy massive brand awareness opportunities and sales potentials whilst the public will be able to interface direct with manufacturers and suppliers alike. Furthermore, the event marina will be packed with both RIBs and hard boats of every kind, all available for seatrial in addition to the public try-a-boat sessions that will be in operation throughout each day of the show. As we think you’ll agree, this show has all the potential to be a fabulous sales and marketing platform for all concerned; a genuine and most exciting opportunity for the entire powerboat and watersports market.